GROW YOUR TRAFFIC

Creating your presence online can be a lot of work and we are here to help. Search engine optimization and ranking in Google is the modern Mad Men strategy for marketing.  By succeeding in cannabis SEO, aka search engine optimization you can create organic traffic. When deciding on an SEO agency be cautious if they promise to rank your site #1 – they do not own Google. We guarantee a rise in traffic and rankings but will never make promises we cannot guarantee.

• Competition Analysis – AHREFS.COM is a fantastic resource for analyzing your competition. Here you can research the keywords they rank for and the traffic they get. You can also do backlink research and analyze anchor texts used. In addition, you can see the domain rating for each site. 

• Keyword Research – We start our projects with keyword research to get and target optimal keywords for your brand. Unfortunately, Google doesn’t release cannabis related terms but we have other resources for keyword research.

• Develop Strategy – Once we have the full scope our objectives we then narrow the scope base on your priorities. 

• Analyze Implementation – Rankings are always in flux and it’s good to keep an eye on links. 

• On page Optimization – If we were building a car this would be our engine but it needs juice to run. 

• Site Speed Optimization – Site loading is a crucial component to ranking in the current algorithms. 

• Local SEO – This is the usually the first step to success as the competition as search results are nominal. 

• Link Development – The backlinks we build to your site. 

• Increased Traffic – This is an organic result and actually can accelerate your ranking. 

CANNABIS SEO 101

This cannabis SEO information isn’t even the tip of the iceberg but is a good place to start to familiarize yourself with. By implementing our additional proprietary strategies we have the ability to dominate organic rankings. To be familiar with some of the basics of cannabis SEO, aka ranking in Google, the first thing to know is about anchor text: the text that appears with a hyperlink that can be clicked to open the target page. This is where we use variations of targets keywords. Search engines start crawling at the URL and if there are marijuana-related keywords in it then you have a better chance of ranking. The next priority in ranking in Google for cannabis search terms would be the page title which is usually at the top of the site. In addition, there are headings known as tags. It is important to have your keywords within the content as well. When implementing on page SEO it is crucial to not over optimize and use combinations of long tail terms with synonyms.